There are plenty of environmental factors that can wreak havoc on color-treated hair, whether you’re a balayaged, beachy blonde, a vibrant redhead, or a rich chestnut brunette. The summer presents the perfect storm of color-fading elements: increased sun exposure, chlorine, salt water, wind, and amplified heat. Incorporating a richly pigmented color-enhancing shampoo can help you push back frequent trips to the salon for color refreshes, saving you both money and time.
There are a few preventative measures that will prolong the life of color by shielding your strands from environmental stressors, from wearing hats with UPF (sunscreen for textiles), keeping your hair conditioned with regular masks and treatments (color binds better to healthy hair), and investing in a good shower filter to remove hard water damage. However, adding a color-dispensing shampoo to your routine will make the most visible and immediate impact.
Some tinted shampoos are so pigmented that the color payoff is actually pretty comparable to the result you’d get after an appointment with your colorist for a color refresh, toner, or glaze — and they’re (presumably) a lot cheaper. There are plenty of color-depositing shampoos to enhance each color of hair — whether natural or color-treated. Silver and purple shampoos will help to brighten light blonde and platinum hair color and combat brass.
Redheads on the other hand can especially benefit from cherry or copper-toned shampoo, as red is one of the fastest fading colors — and ironically the most difficult to remove. Brunettes can also benefit from a rich chestnut or mahogany hue to add some dimension to their color. See below for some of the best options for blondes, redheads, and brunettes.
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